Celestial Seasonings Redesign

I guess I haven't bought tea for a while because when I went to find my favorite Celestial Seasonings Tension Tamer tea, I couldn't find it. Not because it wasn't there but because the Celestial Seasonings brand has been updated and redesigned.

It's interesting how we get so familiar with the colors and shapes on our usual brands that we don't even read them anymore — we recognize them by shape and color alone. This brand update was different enough that I was unable to go by shape recognition and was forced to read box by box until I came to my tea.

I actually really like the new design, especially the new logo, the use textured elements and the new illustrations. It will just take me a little longer to find my teas.

1 comment:

  1. My favorite one is the throat stuff, but I can't always find it.